Lindsay Dean of Lindsay Dean Events, Megan Schutz of The Pannikin Building, and Jillian Ziska, Lead Designer of To Be Designed, teamed up to plan the industry event of the decade. Inspired by the centennial of the roaring 1920's, the idea was born of a futuristic rolling 20's, which soon after became the main focus of the design. The team wanted to incorporate various nods to the fabulous art deco ages, but add a modern twist to it, and the results were stunning. Read on for the behind-the-scenes scoop on how Lindsay, Megan, and Jillian planned their extraordinary event on the one and only, Aisle Planner.
After entering the doors of the industrial Downtown San Diego venue, The Pannikin Building, palm leaves covered the existing railing, creating a grand entrance for people to walk under. "It was the perfect beginning to an amazing evening," said Jillian. The bar, designed by Blush Botanicals for a previous event in December, was the perfect statement piece to ground the room. Jillian, Megan, and Lindsay used what they think will be some of the biggest trending colors for 2020: blacks, emerald green, golds, whites, and mauves, and they blended together flawlessly.
The design was ever-evolving and changing as more vendors came on board and gave input into their branding and needs to be successful. Lindsay, Megan, and Jillian strived for the most cohesive look possible considering these differences. "One of my favorite elements to the night was our VIP sponsor wall. Just like in our homes, a gallery wall to show off our most important people seemed the most fitting. It was definitely a staple in the room and gave everyone the credit they deserved!" said Jillian.
All sponsors and collaborating vendors were added into Aisle Planner which allowed the team to connect, import their information to the timeline, confirm duties assigned on the checklist, and review the design board. The team utilized Notes to confirm venue layouts, electrical needs, parking directions, delivery load-in and load-our details, venue restrictions, along with any additional information needed to execute a flawless event. The Contacts tab allowed sponsors and vendors to view the team and co-collaborate as needed to fulfill their rental, décor, and overall design needs. "We loved the design board!" said Lindsay. "It allowed our team to stay on point with theme, color palettes, and design without having to send multiple emails outside of the program."
From a liquid nitrogen ice cream bar to hand-engraved calligraphy mugs, creativity was hidden around every corner. After tasting several delectable delights, the evening shifted into a silent disco, followed by an extraordinary sparkler explosion. Trending into the Twenties was proven a huge success, as industry professionals could enjoy the new and upcoming trends for the new year and showcase their incredible talents to their fellow peers.