Creative Marketing on a Budget

Creative Marketing on a Budget
January 29, 2020

Whether you're a newer wedding pro just getting your business off the ground or are pushing through the hundreds of day-to-day tasks to keep your business moving forward, one thing's for sure. Money and marketing are two things that are always front of mind! The good news is that your relationship with Aisle Planner can give you an incredible leg up on marketing to your ideal clientele and keep you on budget. Here are a few tips to fire up your marketing and set yourself apart from your competition.


Find Your Ideal Client

One of the first missteps many wedding pros make is trying to be the pro for everyone. It's virtually impossible to be the ideal planner or wedding pro for every couple out there. Figuring out your own personal design style and the kind of client you best connect with will help you focus on the people you actually want to do business with. Not only will this help you connect with newly engaged couples but also with other wedding pros in your market who also serve the clients you've targeted.

Build Your Brand

Aisle Planner gives you a simple and creative way to create a cohesive brand image and market your brand. In one location, you can create a beautifully branded business profile and contact forms. You can hand select photos featuring your best work and even geo-select the areas you want to market to! Beyond having a cohesive brand that tells your story, AP offers you the opportunity to have your real weddings and styled shoots published on their site. These will then reflect on your Marketplace listing for clients to see your finished product.

Photo courtesy The Happy Bloom

Set Yourself Apart

If you look at wedding pros across the country, their marketing strategies are very similar. You're bound to see things like we create beautiful weddings or we make wedding planning easy. And, of course, you'll see we're detailed and organized! Aisle Planner's marketing, sales, and project management tools allow you to prove all of those statements in living color. Imagine creating an ideal client profile and then creating a sample design board, calendar, timeline, or even a floor plan. Posting these visuals on social media can back up the claims that you do make wedding planning easy. And, it'll show just how detailed and organized you really are!

Showcase Your Style

Aisle Planner makes it easy to connect with like-minded wedding professionals to create professionally styled shoots. Share your design ideas with your collaborators and communicate internally by commenting directly on the design boards you create! You can stay right on schedule with a detailed checklist and timeline bringing all the details together effortlessly. Not only will you show your colleagues how easy it is to work with you and the software, but you'll create an incredible final product that'll surely wow your ideal clients. Aisle Planner puts all these tools at your fingertips, offering a seamless planning experience and helping you market your business affordably.

Pro Tip: Here's how to plan a styled shoot on Aisle Planner!


Hero photo courtesy Pura Soul 


About the Author

Aisle Planner Editorial Team
Aisle Planner Editorial Team
The Aisle Planner Editorial Team is a collective of creative writers, editors, and former event pros who obsess over weddings and special events—and the businesses behind them! Drawn to the details of their design and extravagant charm of their creativity, our team provides intelligent and straightforward articles with insights, practical tips, and expert guidance in putting Aisle Planner's "Power of One" behind your business. ...
Latest from @aisleplanner
Breaking News: @NatalyaDeSenaPhoto has joined our team of unbelievable vendor partners for the upcoming #apexboston on April 6th – 7th at @OlioPeabody. Natalya is a fine art wedding photographer documenting elegant weddings throughout Maine, New England, and various destination locations. After nine years in the corporate world, Natalya combined her passion for photography with her business expertise, jumping all in, heart first. Natalya's priority is to give couples a hand-crafted experience, providing them with not only a luxury heirloom portfolio, but personalized pieces of fine art. You can find Natalya's work featured on Over The Moon, Sonoma Magazine, Seacoast Weddings Magazine, Wedding Chicks, Weddings Boston, and The Knot. Grab your ticket today through the link in our bio! #TheAislePlannerExperience 📷 @elizabethladuca
🚨 GIVEAWAY ALERT! 🚨 AP|EX Boston speaker Keri of @alwaysyoursevents is giving away 2 tickets to #TheAislePlannerExperience in Boston April 6th – 7th (at @oliopeabody). Grab your business cards and comfy day-of shoes for two jam-packed days of expert advice, networking, and hands-on learning! You won’t want to miss out! Winners will receive TWO tickets* to #apexboston, reserved front row seating, and 50% off ONE ticket for their business bestie. Winners will be announced on Wednesday, February 26, 2020 at 12pm EST.⠀
HOW TO WIN: Check out the entry instructions on @alwaysyoursevents giveaway post! ⠀
*Tickets do not include transportation or accommodations. Tickets cannot be sold or transferred to another person. No refunds will be offered if you choose not to attend. If you fail to comply with the following statutes, Aisle Planner has the right to refuse your attendance to the AP|EX 2020 series. Instagram is in no way affiliated with this giveaway. Must be 18 or older to participate.
Learn how @lindsaydeanevents, @thepannikinbuilding, and @tbdsandiego planned and executed the industry event of the decade, Trending into the Twenties, on Aisle Planner. Link in our bio for the behind-the-scenes scoop!

#weddingindustry #sandiego #sandiegoweddingplanner
What's your favorite part of the creative industry? For Keri Ketterer Walter of @alwaysyoursevents it's the eager willingness of collaboration shared by so many vendors! "I truly love working one on one with my preferred vendors to harness talents and creativity to bring a vision from my head to paper and then to life as part of a couple's dream wedding. It's really a magical and rewarding process." Keri is hitting the #apexboston stage on April 6th to talk to us about leveling up your efficiency with Notes on Aisle Planner. Grab your ticket through the link in our bio! ✨ #TheAislePlannerExperience
As owner of @EverAfterEvents, Merilee Hennings produces unforgettable events across California with her pristine, classic taste and attention to detail. Read on through the link in our bio to learn more about Merilee's planning journey and her personal philosophies for doing it successfully! 📷 @the_grovers
SPEAKER ALERT! Top wedding planner Renée Sabo of @urban_soiree is hitting the #apexboston stage on April 6th to tell us how to seamlessly on-board your clients + vendors onto Aisle Planner. With more than a decade of experience in the industry, Renée knows exactly what it takes to design the wedding day her clients have always envisioned. Her heart beats for intimate, ethereal, and timeless celebrations, and she’s honored to have been recognized as ‘Best Planner’ by ILEA Boston and ‘Top Wedding Planner’ by Boston’s A-List! When she’s not working with brides and grooms-to-be, you can find Renée on her podcast @theconfettihour hosting candid conversations with the most inspiring guests or at @everydaycreativebos coaching fellow small business owners. We can't wait to learn Renée's top tips and tricks for successfully introducing Aisle Planner to your team and clients. Grab your ticket now through the link in our bio! #TheAislePlannerExperience