Revisiting Your Sales Strategy

Revisiting Your Sales Strategy
February 07, 2020

When is it time to revisit your sales strategy? Spoiler alert: It was yesterday.

Sometimes we think that if it's not broken then why fix it. This mentality should not apply to your sales strategy. Maybe you’re thinking that your sales strategy has been working for you so why bother tinkering with it, but the time to revisit your sales strategy is now, not later. Even if your sales are doing well, you should always take time to check in with your strategy and evaluate what should stay, what should go, and what should be completely revamped. Aisle Planner in itself is designed as a sales tool and here’s how you can use it to shape up your strategy and elevate your sales rate. Read on for tips and tools for creating a new and improved sales strategy.


 

Look Inward & Outward

Your business needs a strategic plan to guide you and your company. A step by step process that actively moves you forward. You likely already have one but today is the day you should go back and see if the plan you have has actually been reaping the rewards you hoped for. Track your progress and analyze the affect that your current marketing and advertising has on your sales. Once you have a clear idea of what you are doing internally you can set goals moving forward and look outward to broaden your lens.

Do some research and reach out to other wedding professionals and get advice on what they're doing. We’re a community and we’re here to help each other. You can get inspired by others’ ideas and integrate them with your own to make the best and most up to date plan. Once you have the fresh inspo, use that to outline your goals and the steps you plan to take to achieve those goals.

Sales Training

The Abundance Group shares the four aspects of sales that all wedding pros should understand and get comfortable exploring.

The Different Types of Sales Training:

  1. Sales Strategy: High-level overarching plan to acquire clients. This includes knowing your sales goals, who your clients are, how you will reach them, what your budget is, and your action plan to make it all work. 

  2. Sales Tactics: These are the specific actions, behaviors, and messages or communication that you’ll do at different points in the sales process. For example, you might want to know how to respond to an initial inquiry that asked about your pricing. Or you may want to know how to best handle certain objections. Or how to ‘close the deal.’

  3. Sales Mindset (or Attitude): As it sounds, this is simply how you think about sales and selling to get the best results.

  4. Other Information That Helps in Strategy or Tactics: This is sort of a ‘catch-all’ category that helps you improve your results in the other areas. For us, this includes things like understanding ‘emotional buyers’ or knowing your prospects have already done a lot of research before they even start to communicate with you. These don’t change what your strategy or tactics are, but they help improve your performance when you’re in those situations.

Tips for Sales

Here’s a wonderful example from Tradecraft on an efficient way to breakdown/outline your sales strategy plan.

7 Elements of a Successful Sales Strategy

  1. Sales Goals

  2. Budget

  3. Ideal Customer Demographic

  4. Customer Journey Map

  5. Competitive Advantage

  6. Marketing Strategy

  7. Action Plan

Aisle Planner also has a detailed article on How to Use Aisle Planner’s Pro-Tools to Strengthen Your Sales Process. From building a fortitude of templates for everything you need, to having a strong brand presence and showing your clients you’re the right fit for them, Aisle Planner can do it all. Using the AP suite of tools is a sales strategy simply by showing your future clients how interactive, inclusive, and engaging AP makes the wedding planning process. Couples appreciate being a part of the process. Therefore, the AP tools are a big draw that you can shine light upon!

AP Sales Tools

On The Aisle Planner Landing Page you can find highlights of what the AP tools can do for your sales:

  1. Lead Management: We want to make booking easy. Efficiency, attaining clients, and keeping clients is what we specialize in with our organized, one stop, lead management tool. Get started with an Intro to the Lead Manager.

  2. Marketplace Listings: AP’s goal is to help you do what you do by creating a space to advertise your business and connect you to future clients. Make updates to your listing so it’s as current and perfect as it can be, a part of your strategic plan. Learn more about the Aisle Planner Listings through the Overview of our Plan and Subscription Options.


 

Hero photo courtesy Pura Soul 

Share

About the Author

Aisle Planner Editorial Team
Aisle Planner Editorial Team
The Aisle Planner Editorial Team is a collective of creative writers, editors, and former event pros who obsess over weddings and special events—and the businesses behind them! Drawn to the details of their design and extravagant charm of their creativity, our team provides intelligent and straightforward articles with insights, practical tips, and expert guidance in putting Aisle Planner's "Power of One" behind your business. ...
Latest from @aisleplanner
Breaking News: @NatalyaDeSenaPhoto has joined our team of unbelievable vendor partners for the upcoming #apexboston on April 6th – 7th at @OlioPeabody. Natalya is a fine art wedding photographer documenting elegant weddings throughout Maine, New England, and various destination locations. After nine years in the corporate world, Natalya combined her passion for photography with her business expertise, jumping all in, heart first. Natalya's priority is to give couples a hand-crafted experience, providing them with not only a luxury heirloom portfolio, but personalized pieces of fine art. You can find Natalya's work featured on Over The Moon, Sonoma Magazine, Seacoast Weddings Magazine, Wedding Chicks, Weddings Boston, and The Knot. Grab your ticket today through the link in our bio! #TheAislePlannerExperience 📷 @elizabethladuca
🚨 GIVEAWAY ALERT! 🚨 AP|EX Boston speaker Keri of @alwaysyoursevents is giving away 2 tickets to #TheAislePlannerExperience in Boston April 6th – 7th (at @oliopeabody). Grab your business cards and comfy day-of shoes for two jam-packed days of expert advice, networking, and hands-on learning! You won’t want to miss out! Winners will receive TWO tickets* to #apexboston, reserved front row seating, and 50% off ONE ticket for their business bestie. Winners will be announced on Wednesday, February 26, 2020 at 12pm EST.⠀
⠀
HOW TO WIN: Check out the entry instructions on @alwaysyoursevents giveaway post! ⠀
⠀
*Tickets do not include transportation or accommodations. Tickets cannot be sold or transferred to another person. No refunds will be offered if you choose not to attend. If you fail to comply with the following statutes, Aisle Planner has the right to refuse your attendance to the AP|EX 2020 series. Instagram is in no way affiliated with this giveaway. Must be 18 or older to participate.
Learn how @lindsaydeanevents, @thepannikinbuilding, and @tbdsandiego planned and executed the industry event of the decade, Trending into the Twenties, on Aisle Planner. Link in our bio for the behind-the-scenes scoop!

#weddingindustry #sandiego #sandiegoweddingplanner
What's your favorite part of the creative industry? For Keri Ketterer Walter of @alwaysyoursevents it's the eager willingness of collaboration shared by so many vendors! "I truly love working one on one with my preferred vendors to harness talents and creativity to bring a vision from my head to paper and then to life as part of a couple's dream wedding. It's really a magical and rewarding process." Keri is hitting the #apexboston stage on April 6th to talk to us about leveling up your efficiency with Notes on Aisle Planner. Grab your ticket through the link in our bio! ✨ #TheAislePlannerExperience
As owner of @EverAfterEvents, Merilee Hennings produces unforgettable events across California with her pristine, classic taste and attention to detail. Read on through the link in our bio to learn more about Merilee's planning journey and her personal philosophies for doing it successfully! 📷 @the_grovers
SPEAKER ALERT! Top wedding planner Renée Sabo of @urban_soiree is hitting the #apexboston stage on April 6th to tell us how to seamlessly on-board your clients + vendors onto Aisle Planner. With more than a decade of experience in the industry, Renée knows exactly what it takes to design the wedding day her clients have always envisioned. Her heart beats for intimate, ethereal, and timeless celebrations, and she’s honored to have been recognized as ‘Best Planner’ by ILEA Boston and ‘Top Wedding Planner’ by Boston’s A-List! When she’s not working with brides and grooms-to-be, you can find Renée on her podcast @theconfettihour hosting candid conversations with the most inspiring guests or at @everydaycreativebos coaching fellow small business owners. We can't wait to learn Renée's top tips and tricks for successfully introducing Aisle Planner to your team and clients. Grab your ticket now through the link in our bio! #TheAislePlannerExperience